As I was growing up, I never really understood most technology. Sure I used sites like AIM and Myspace and eventually moved over to Facebook, but I never considered it's potential in a professional environment. When I try to explain to family members how I am using Social networks today, they are blown away.
In both of my internships I am working with social media. With one, I am managing a brand's social networking sites to promote events and engagement with its member base. With my other position, I am seeking out more clientele or organizations which we can follow, which may in turn increase others' knowledge about our brand.
When people think about the role of marketing in Social Media, often times, images of ads and sponsored posts come to mind. I would argue that while running ads is important, it is almost "small potatoes" when compared with the task of building and maintaining a brand on social media and encouraging engagement within it's market.
I try to think of this brand image as an organization's reputation and how vital it is to live up to. Just like personal reputations, the good ones take a while to earn and build, but it can all be undone in an instant.
I would live to hear your thoughts in the comments section. What interesting ways have you used social media for in the workplace? What advice would you share?
In both of my internships I am working with social media. With one, I am managing a brand's social networking sites to promote events and engagement with its member base. With my other position, I am seeking out more clientele or organizations which we can follow, which may in turn increase others' knowledge about our brand.
When people think about the role of marketing in Social Media, often times, images of ads and sponsored posts come to mind. I would argue that while running ads is important, it is almost "small potatoes" when compared with the task of building and maintaining a brand on social media and encouraging engagement within it's market.
I try to think of this brand image as an organization's reputation and how vital it is to live up to. Just like personal reputations, the good ones take a while to earn and build, but it can all be undone in an instant.
I would live to hear your thoughts in the comments section. What interesting ways have you used social media for in the workplace? What advice would you share?
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