Skip to main content

Exciting Panel on Artificial Intelligence

One of the fantastic things about my internship with TrueJob is that, because it is sponsored by Ann Arbor Spark, we have weekly mentoring sessions.  At each of these sessions, the second block of time is spent listening and asking questions at various panels.  The first few discussions took place with prior interns of the clinic at various stages of their careers.  Each session has been really incredible and we have had access to valuable incites.

Last night's panel was no exception.  We had the opportunity to speak with Will Foss of Derq and Richard Millunchick of Shoptelligence.  Shoptelligence and Derq, while producing different products for different audiences, both work in the realm of artificial intelligence.  It is no secret that I am not a technically driven individual, but I found what they had to say fascinating.

Derq is in the business of predicting the future on roadways.  By studying countless amounts of data images and video, they can tell with serious accuracy if someone may run a stop sign,  the differences in behavior of various vehicles and many other aspects.  They are in the business of creating a safer roadways and helping to facilitate autonomous vehicles.  Shoptelligence, on the other hand, has taught technology to be able to identify the different aspects of a product like clothing or furniture including color, style, texture, size etc...  With this ability the tech is able to make recommendations on what else the merchant sells that may go well with that specific product to create an entire room or an outfit.  As a marketer, a big part of my field is about bringing in new customers, while Shoptelligence's role is sort of to get existing customers to spend more.

While I am not excessively technically minded, I absolutely loved and appreciated everything they had to say.  I am so glad that I am participating in the Digital Clinic with Ann Arbor Spark and that I have these opportunities available to me.

Comments

Post a Comment

Popular posts from this blog

Directing Marketing for EMU's SVA

My Internship with the Student Veterans of America at Eastern Michigan University has been going great.  With them, I have been managing social media, creating fliers, promoting events and designing different marketing opportunities.  So far I have promoted two separate events, both of which had some pretty great turn outs, one of which was a 5k "Walk and Roll" with the purpose of fighting the veteran suicide epidemic.  The SVA had a team of 8 and there were over 200 participants that attended the event! My other large project for the moment has been editing their logo to make it work better on a t shirt for the organization.  I did this through Photoshop and have been sending it to different shirt companies to get quotes so we can determine where we can get the best deal.  My results with social media have been great.  I have found that most of my posts get a large amount of viewers reached but I would definitely like to drive some more interact...
2 comments
Read more

Versatility in Social Media

As I was growing up, I never really understood most technology.  Sure I used sites like AIM and Myspace and eventually moved over to Facebook, but I never considered it's potential in a professional environment. When I try to explain to family members how I am using Social networks today, they are blown away. In both of my internships I am working with social media.  With one, I am managing a brand's social networking sites to promote events and engagement with its member base.  With my other position, I am seeking out more clientele or organizations which we can follow, which may in turn increase others' knowledge about our brand. When people think about the role of marketing in Social Media, often times, images of ads and sponsored posts come to mind.  I would argue that while running ads is important, it is almost "small potatoes" when compared with the task of building and maintaining a brand on social media and encouraging engagement within it's marke...
Post a Comment
Read more

Getting to Know the Talent Around Me

When you working in a new environment, in my situation in an internship, it is important to get to know the people you are working with day in and day out.  In our internship with Ann Arbor Spark, we have decided to start meeting together for food and drinks at a local restaurant before every Wednesday meeting.  Personally it has bee a fun experience getting to know the other interns.  While most of us, like myself, have a marketing focus, there are web developers, supply chain specialists and graphic designers.  Throughout the past weeks, I have learned valuable skills not just on the job but also from my fellow interns who have different specialties.  If you know much about me, you will know that as a busy student, husband and a father of two sons, I don't get out as much as others.  In this case, I am very glad that I made sure to spend the time necessary to get to know the incredibly bright interns in this program alongside me.
Post a Comment
Read more